Digital Marketing

Tips & Tricks

Industry trends, SEO strategy, PPC tips, design & dev trends. They’re all here.


Mastering the Next Frontier: SEO and the Future of Digital Marketing

In today’s rapidly evolving digital landscape, search engine optimization (SEO) has become a critical factor in the success of any digital marketing strategy. As search engines continue to refine their algorithms and user behavior evolves, businesses must stay ahead of the curve and adapt their SEO strategies to remain competitive. In this blog, we will explore the future of SEO and how businesses can prepare for the changing landscape while maintaining a conversational tone. User Experience (UX) Takes Center Stage In the future of SEO, user experience (UX) will continue to be a key factor in determining search engine rankings. Today, search engines are increasingly prioritizing websites that provide the best possible experience to their users. This includes factors such as website speed, mobile-friendliness, ease of navigation, and engaging content. In turn, a website that delivers a seamless, user-friendly experience is more likely to rank higher in search results and

PPC Google Ads

5 Reasons You Need a Multichannel Marketing Approach including PPC Google Ads & SEO

As a modern business, you know that marketing is the key to success. But what’s the best approach? Many businesses are now turning to multichannel marketing for their campaigns and there’s good reason for this. PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two of the most important channels for your business. PPC Google Ads and SEO are two of the most effective ways to reach potential customers, but why should you consider multichannel marketing? 1. Reach a Wider Audience The beauty of PPC and SEO is that they open up your business to a wider audience. PPC works by targeting specific keywords and phrases to improve your search engine ranking. This means that your business can appear on the first page of a search engine’s results, giving it an advantage over other sites in terms of visibility. On the other hand, SEO works by optimizing content and improving website

Google Guaranteed

Google Guaranteed – Your Home Services Ace in the Hole?

Working in the digital marketing industry, we come across the newest trends, tactics, and tools all the time, and even if we can’t directly “market” them ourselves, we believe that the more information that we provide our clients, the more value we add. For SEO, it isn’t just one path that leads you where you are going; there are hundreds, and sometimes it is best to break off and go separate ways to cover everything. Google Guaranteed might not be something that we personally offer to our clients as a service, but it would be a disservice for us not to let everyone who can benefit know what it is, what it does, and why we recommend that you join. What is Google Guaranteed? Although it can feel like Google has done it all, they continue to find innovative ways to throw a wrench in the works – sometimes for

How Professional Videography Can Elevate Your Branding

At the heart of every successful business is branding. Branding is the way that a company gains interest, trust, and eventually familiarity with customers and potential customers. Before the internet, branding a business could take years or decades, but thanks to the web, branding can be done in a very short period of time. The key to branding your business is clearly conveying a message in all that you do and all that represents you. It is also about being engaging and authentic, and getting people to relate to you on an emotional level. The reason that video is so important for branding is because it allows you to tell your “story” and elicit not just an emotional tie to potential consumers; it encourages them to act on that emotion to want to give your product or service a try. Video Tells a Story On nearly all websites there is

Who Needs SEO? You Do! Five Reasons Skipping It Is a HUGE Mistake

SEO is nothing new; it has been around for a while, but unless you really understand what it is and why you need it, you might be thinking “Do I really need SEO for my small business?” The answer is “Absolutely!” In fact, if you only do one thing to advertise your business, SEO should be it. If you think that SEO is just a trend or that you are doing fine without it, you are missing out big time. There are many reasons that small businesses and big businesses alike need the power of SEO, and this article will outline the big five. First let’s explore what SEO is. What is SEO? Many people believe they understand the concept, but might not fully comprehend what SEO really entails. Search engine optimization is how a website can increase its visibility for organic searches. An organic search is really just a

Taking the Mystique Out of SEO – The Most Common Questions Answered!

As an SEO company, we tend to get the same questions about what we do, what SEO is, and how it all works, so we decided it was time to lay it all out and provide the answers to the most commonly asked questions about what SEO really is. Our mission is to demystify the process while educating you about why you need SEO for your business. These are the most common questions that we get asked – answered. What is SEO? SEO stands for “search engine optimization,” and it helps websites rank highly on organic searches. An organic search is when someone comes in blindly and types what they are looking for into a search engine query box. The purpose of SEO is to increase your visibility so that you are matched with keywords and key phrases that relate to your business or industry. Organic traffic also differs from

How Important is My Google My Business Profile, Really?

Digital marketing is the best way to attract customers and organic traffic, but there are so many different avenues that business owners can get confused about what they should spend their time on and what they don’t have to. At Fu Dog Media, we sing the praises of Google My Business and how critical it is for companies to use it as a conduit to drive traffic to your website and convert that traffic to a consumer. If you aren’t aware of the essential part that Google My Business plays in your bottom line, you are missing out—big time! What is Google My Business? Google My Business is a free tool for business owners that helps to promote and grow their businesses. It is also a way that you can continue to speak to your current clients. Google My Business is a Google-sponsored platform that allows potential customers easy access

Why a $5 Logo Design Doesn’t Cut It

Among the many useful tools on the internet for marketing are graphic design platforms that allow you to do everything from making social posts to creating brand logos. Just like everything else in life, however, just because someone can do something that doesn’t necessarily mean that they should. Your brand is the most important thing to your company’s success and it ALL stems from the logo. If you think that people can’t tell the difference between a cheap logo and a custom-designed one, you are in denial! These are just some of the reasons a $5 logo doesn’t cut it. Professionally Designed Does Not Equal Custom-Designed It isn’t that we take issue with the other guy’s claim that their logo components were professionally designed. Those professionals, however, sit behind a desk with a creative concept that is “global,” meaning they are designed for an industry, not a brand. There is

Fu Dog is the Sh#*! – How Ecoclean is Cleaning It Up In Washington State

Your job as a business is to promote yourself by telling people what you can do for them, but when it comes down to it, what matters is what your customers have to say about the service they got. James Chen of EcoClean is a true testament not just to the fact that we go above and beyond to provide our customers with our undivided attention, but more that what we say we can do, we DO! Fu Dog is the Sh#*! For SEO & PPC for Pressure Washing Companies We didn’t say it, but we’ll take the compliment. When James came to us, he was running a pressure washing business in Puyallup, Washington, and making a good living, but working around the clock either trying to make money or chase it. At Fu Dog Media, pressure washing is a service that is near and dear to our hearts –

The Ultimate Guide to SEO Copywriting

When it comes to SEO, content writing is key to your overall strategy. That’s not only because you need to have the right ingredients to trigger search engines, but the content also needs to be fine-tuned and well-written to engage your readers. You also have to pay attention to things like readability scores. At the heart of SEO copywriting is having the right keywords to build the content around. Finding and identifying them is a process, as is the actual writing of SEO-friendly and readable copy. SEO Copywriting and Comprehensive SEO The goal of your website should not only be to build it; for the long-term game, you have to properly maintain it. If you have a high-quality website and design, then your Google rankings will climb automatically. The reason that Google is so successful is because it is good at what it does: making the internet globally accessible for