Tips & Tricks

SEO is nothing new; it has been around for a while, but unless you really understand what it is and why you need it, you might be thinking “Do I really need SEO for my small business?” The answer is “Absolutely!” In fact, if you only do one thing to advertise your business, SEO should be it. If you think that SEO is just a trend or that you are doing fine without it, you are missing out big time. There are many reasons that small businesses and big businesses alike need the power of SEO, and this article will outline the big five. First let’s explore what SEO is. What is SEO? Many people believe they understand the concept, but might not fully comprehend what SEO really entails. Search engine optimization is how a website can increase its visibility for organic searches. An organic search is really just a

As an SEO company, we tend to get the same questions about what we do, what SEO is, and how it all works, so we decided it was time to lay it all out and provide the answers to the most commonly asked questions about what SEO really is. Our mission is to demystify the process while educating you about why you need SEO for your business. These are the most common questions that we get asked – answered. What is SEO? SEO stands for “search engine optimization,” and it helps websites rank highly on organic searches. An organic search is when someone comes in blindly and types what they are looking for into a search engine query box. The purpose of SEO is to increase your visibility so that you are matched with keywords and key phrases that relate to your business or industry. Organic traffic also differs from

Digital marketing is the best way to attract customers and organic traffic, but there are so many different avenues that business owners can get confused about what they should spend their time on and what they don’t have to. At Fu Dog Media, we sing the praises of Google My Business and how critical it is for companies to use it as a conduit to drive traffic to your website and convert that traffic to a consumer. If you aren’t aware of the essential part that Google My Business plays in your bottom line, you are missing out—big time! What is Google My Business? Google My Business is a free tool for business owners that helps to promote and grow their businesses. It is also a way that you can continue to speak to your current clients. Google My Business is a Google-sponsored platform that allows potential customers easy access

When it comes to SEO, content writing is key to your overall strategy. That’s not only because you need to have the right ingredients to trigger search engines, but the content also needs to be fine-tuned and well-written to engage your readers. You also have to pay attention to things like readability scores. At the heart of SEO copywriting is having the right keywords to build the content around. Finding and identifying them is a process, as is the actual writing of SEO-friendly and readable copy. SEO Copywriting and Comprehensive SEO The goal of your website should not only be to build it; for the long-term game, you have to properly maintain it. If you have a high-quality website and design, then your Google rankings will climb automatically. The reason that Google is so successful is because it is good at what it does: making the internet globally accessible for